Sökning: "Porter 1980"

Visar resultat 1 - 5 av 12 uppsatser innehållade orden Porter 1980.

  1. 1. Competitors or Collaborators? A Qualitative Study of the Evolving Relationship Between Banks and FinTech Companies in the Swedish Retail Banking Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Paula Nilsson; Ludvig Fredholm; [2020]
    Nyckelord :Collaboration; Competition; Co-opetition; Perception; Evolving Relationships; Retail Banking Industry; Banks; FinTech Companies; Business and Economics;

    Sammanfattning : Title: Competitors or Collaborators? - A qualitative study on the evolving relationship between banks and FinTech companies in the Swedish retail banking industry Purpose: The primary purpose of this study is to provide an understanding of experts’ perceptions of the evolving relationship between banks and FinTech companies in the Swedish retail banking industry. Research questions: How have experts’ perceptions of the competitive and collaborative relationship between banks and FinTech companies in the Swedish retail banking industry evolved over time? How are experts perceiving the relationship to evolve in the future? Methodology: The purpose of this thesis has been achieved through qualitative research with an abductive approach. LÄS MER

  2. 2. Strategi för framgång : Hur svenska storföretag arbetar för att hävda sig mot konkurrens och skapa nya marknader

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Isabelle Zilling; [2019]
    Nyckelord :Competition strategies; innovation; new markets; environmental strategies; red oceans; blue oceans; key components for success; Konkurrensstrategier; innovation; nya marknader; miljöstrategier; röda oceaner; blå oceaner; nyckelkomponenter för framgång;

    Sammanfattning : Syfte: Med ”Blue Ocean Strategy” avses skapandet av nya marknader utan konkurrens. Denna studie vill belysa hur fem svenska storföretag aktivt arbetar med att skapa nya marknader, stå emot konkurrens på befintlig marknad och slutligen om miljöarbete ses som en konkurrensfördel, vilket leder till en stärkt marknadsposition. LÄS MER

  3. 3. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Louise Alenius; Cecilia Lidén; Angelika Johansson; [2016]
    Nyckelord :Positioning; Differentiation; B2B; Services; Management Consulting; Business and Economics;

    Sammanfattning : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. LÄS MER

  4. 4. The business models of commercial urban farming in developed countries

    Master-uppsats, SLU/Dept. of Economics

    Författare :David Ingemar Hedin; [2015]
    Nyckelord :alternative food network; business model; competitive advantage; horticulture; short food supply chain; strategy; urban farming; vertical farming;

    Sammanfattning : This thesis is an analysis of the business models used in commercial urban farming in the developed world. With its global sample and praxis to include all found firms not subject to delimitations, this thesis is an extension of the academic writing that already has gone beyond the case approach in studying urban farming and alternative food networks. LÄS MER

  5. 5. Hybridstrategiers applicerbarhet inom modeindustrin

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Fredrik Brorström; William Von Heidenstam; Ottilia Svensson; [2015]
    Nyckelord :Generic strategies; Mixed strategies; Stuck in the middle; Profitability and Fashion industry; Business and Economics;

    Sammanfattning : ABSTRACT Title: Mixed strategies applicability in the fashion industry Seminar date: 2015-01-16 Course: FEKH19, Degree Project Undergraduate level, Business Administration,Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr) Authors: Fredrik Brorström, Ottilia Svensson, William von Heidenstam Advisor: Christine Blomquist Key words: Generic strategies, Mixed strategies, Stuck in the middle, Profitability and Fashion industry Purpose: Examine the profitability after a impact of an increased degree of differentiation on a low cost actor in the fashion industry. Methodology: The study is based on a qualitative method which has been through two case studies in fashion companies, Hennes & Maurits and Lindex. LÄS MER