Sökning: "Porter 1980"
Visar resultat 1 - 5 av 12 uppsatser innehållade orden Porter 1980.
1. Competitors or Collaborators? A Qualitative Study of the Evolving Relationship Between Banks and FinTech Companies in the Swedish Retail Banking Industry
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Competitors or Collaborators? - A qualitative study on the evolving relationship between banks and FinTech companies in the Swedish retail banking industry Purpose: The primary purpose of this study is to provide an understanding of experts’ perceptions of the evolving relationship between banks and FinTech companies in the Swedish retail banking industry. Research questions: How have experts’ perceptions of the competitive and collaborative relationship between banks and FinTech companies in the Swedish retail banking industry evolved over time? How are experts perceiving the relationship to evolve in the future? Methodology: The purpose of this thesis has been achieved through qualitative research with an abductive approach. LÄS MER
2. Strategi för framgång : Hur svenska storföretag arbetar för att hävda sig mot konkurrens och skapa nya marknader
Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : Syfte: Med ”Blue Ocean Strategy” avses skapandet av nya marknader utan konkurrens. Denna studie vill belysa hur fem svenska storföretag aktivt arbetar med att skapa nya marknader, stå emot konkurrens på befintlig marknad och slutligen om miljöarbete ses som en konkurrensfördel, vilket leder till en stärkt marknadsposition. LÄS MER
3. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. LÄS MER
4. The business models of commercial urban farming in developed countries
Master-uppsats, SLU/Dept. of EconomicsSammanfattning : This thesis is an analysis of the business models used in commercial urban farming in the developed world. With its global sample and praxis to include all found firms not subject to delimitations, this thesis is an extension of the academic writing that already has gone beyond the case approach in studying urban farming and alternative food networks. LÄS MER
5. Hybridstrategiers applicerbarhet inom modeindustrin
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : ABSTRACT Title: Mixed strategies applicability in the fashion industry Seminar date: 2015-01-16 Course: FEKH19, Degree Project Undergraduate level, Business Administration,Undergraduate level, 15 University Credits Points (UPC) or ECTS-cr) Authors: Fredrik Brorström, Ottilia Svensson, William von Heidenstam Advisor: Christine Blomquist Key words: Generic strategies, Mixed strategies, Stuck in the middle, Profitability and Fashion industry Purpose: Examine the profitability after a impact of an increased degree of differentiation on a low cost actor in the fashion industry. Methodology: The study is based on a qualitative method which has been through two case studies in fashion companies, Hennes & Maurits and Lindex. LÄS MER