Sökning: "Pre Internationalization strategies of SMEs"

Hittade 2 uppsatser innehållade orden Pre Internationalization strategies of SMEs.

  1. 1. The functions of intermediaries in Swedish SMEs internationalization to the Nigerian market

    Kandidat-uppsats, Företagsekonomi

    Författare :Joseph Okhiria; Godstime Nwankwo; [2012]
    Nyckelord :SMEs; internationalization knowledge; foreign market knowledge; emerging markets; objective and experiential knowledge; intermediaries; functions; and mediate;

    Sammanfattning : Over the years so many academic literatures has revealed that increased number of firms have seen internationalization as a means to gain and sustain competitive advantage and even increase economic of scale, and this has led many western companies to emerging markets. In this paper we discovered that among the pool of Swedish firms, only the MNEs have seen Nigerian market attractive to internationalize to, but just a few of the Swedish SMEs has expanded to the Nigerian market. LÄS MER

  3. 2. ‘‘How can marketing research help innovative SMEs in exploitation of international opportunities in their early internationalization? ’’ A Swedish Case Study : Role of Market Research in internationalization of SMEs

    Magister-uppsats, Akademin för hållbar samhälls- och teknikutveckling

    Författare :Adeel Asghar; Shahid Kalim Khan; [2009]
    Nyckelord :SMEs; SME Internationalization; Pre Internationalization strategies of SMEs; Role of Market Research in Internationalization of SMEs;

    Sammanfattning : DateMay 29th, 2009LevelMaster Thesis in International MarketingAuthorsShahid Kalim Khan: Körsbärsvägen 4b, LAG 218, 11423 Stockholm, Sweden Mob: +46 700641495 Email: [email protected] Asghar: Rum 235, Kallgatan 1 B, 63226 Eskilstuna, Sweden Mob: +46 700783841 Email: adeel1031@gmail. LÄS MER