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  1. 1. The Influence of Relationships on Podcasts’ Opportunities to Maximize Revenue : A qualitative study exploring podcasts’ opportunities to maximize revenue depending on the relationship to and characteristics of their audiences within Generation Y

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Ellen Schönbeck; Julia Götborg; Alexandra Lindhoff Hankers; [2019]
    Nyckelord :Podcasts; Form of Monetization; Pre-recorded Advertisement; Sponsorship; Subscription Model; Crowdfunding; Live Podcasts; Merchandise; Relationships; Generation Y;

    Sammanfattning : Background Companies realization of the possibility to target specific audiences in an intimate setting through podcasts, has created a significant expansion of the podcast industry during the last decade. This development has created possibilities for independent podcast hosts to earn revenue. LÄS MER