Sökning: "Preferred customer theory"

Visar resultat 1 - 5 av 21 uppsatser innehållade orden Preferred customer theory.

  1. 1. Which functional and design aspects to prioritize when developing outdoor tents - To optimize customer satisfaction and four season use.

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Stina Lidén; Amanda Rosdahl; [2023]
    Nyckelord :Adaptable Design; Consumer; Design; Design Theory; Four Season; Functionality; Human Centered Design; Industrial Design; Material; Outdoor; Prioritizing; Product Development; Quality; Sensory Properties; Tent; Three Seasons; Well Being;

    Sammanfattning : Optimizing customer satisfaction is vital to maintain relevance as well as being competitive on a growing market. This research is aimed to explore what aspects of design and functionality that should be prioritized when developing solo tunnel tents for four season use within a European market. LÄS MER

  2. 2. A Logistical Perspective on Dynamic Purchasing Systems : Investigating the Supplier Perspective

    Uppsats för yrkesexamina på avancerad nivå, Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Författare :Charlie Barron; [2023]
    Nyckelord :Dynamic Purchasing Systems; Public Procurement;

    Sammanfattning : This study investigates Dynamic Purchasing Systems’ (DPS) supplier perspectiveand frameworks’ supplier perspective. DPSs were introduced in to the Swedish 2016procurement laws and few studies have been conducted looking into the procedurein a logistical view. LÄS MER

  3. 3. Understanding consumer emotions in practices of omnichannel slow fashion retail - The involvement of emotions in slow fashion shopping

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Hanna Bratic; Ellen Lindeblad; [2022-08-04]
    Nyckelord :Omnichannel retail; Teleoaffective structures; Emotions in shopping; Slow fashion shopping; Practice Theory;

    Sammanfattning : This study draws on previous research in omnichannel shopping, which is based on literature of consumer experience, customer journey and emotions in slow fashion shopping. The aim of this study is to further evaluate how emotions shape the practice of slow fashion shopping in an omnichannel environment and how the practices also evoke emotions. LÄS MER

  4. 4. Det mobila och fysiska betalningssystemet : En kvalitativ studie om bankernas risker och säkerhetsåtgärder.

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Jibril Ragow; Edina Bosnjakovic; Milad Bawa; [2022]
    Nyckelord :Bank; mobile payments services; physical payment system; corporate customer adviser; risks; safety measures; trust.; Bank; mobila betalningssystemet; fysiska betalningssystemet; kundtjänstmedarbetare; risker; säkerhetsåtgärder; förtroende.;

    Sammanfattning : Det var ett decennium sedan det mobila betalningssystemet utvecklades. Innan dess var det fysiska betalningssystemet som präglade det svenska samhället. Bankerna lyfter ständigt hur det mobila betalningssystemet är bekvämt och smidigt att använda medans riskerna göms i skymundan. LÄS MER

  5. 5. Antecedents of Preferred Customer Status - In the context of the Automotive Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Nguyen Ha Mi Hoang; Vinh Quang Bui; [2021-06-14]
    Nyckelord :preferred customer status; customer attractiveness; supplier satisfaction; buyer-supplier relationship; social exchange theory; resource-based view;

    Sammanfattning : Resources in any form are inherently scarce, which could be intensified further by global events or the maturity of the associated markets. In such situations, suppliers are faced with the decision on how to allocate resources to their buyers. LÄS MER