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  1. 1. Fashionabla Upptäckter om Effekten av Reklamkreativitet

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emmy Svedberg; Linnea Törnvall; [2016]
    Nyckelord :advertising creativity; marketing; fashion industry; premium brands; marketing signal theory;

    Sammanfattning : Advertising creativity is undoubtedly seen as one of the top elements for advertising effectiveness. Studies show that retailers seem to be more positively evaluated by the customers through advertising creativity, but research about the relationship between advertising creativity and retailers are still insufficient. LÄS MER