Sökning: "Price promotion effects"
Visar resultat 1 - 5 av 14 uppsatser innehållade orden Price promotion effects.
1. They Framed Me! Promotional Framing in a Digital Environment
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Following the COVID-19 pandemic there has been an undeniable boom in the e-commerce industry, now accounting for nearly one fifth of all retail sales worldwide, which has accelerated the shift from physical retail to online retail by up to five years. This has forced previously physical retailers to enter the extremely competitive e-commerce environment, where consumer attention is dwindling and ever more difficult to grab, price comparison only the touch of a button away, and the overall pace is much faster. LÄS MER
2. Black Friday, We're Not Buying It Anymore. A quantitative study about the effects on brand equity from participating or not participating in Black Friday, with CSR engagements acting as a moderator.
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Black Friday is the global promotion event that year by year outperforms itself in sales. However, there has been a recent increase in criticism and counter-movements against Black Friday, both from consumers and retailers. LÄS MER
3. Vad händer om du kombinerar en rabattkod med en influencer? En kvalitativ studie om priskampanjer via influencers
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Influencer marketing has rapidly grown over the last few years and is becoming the fastest-growing channel, where companies' budgets are skyrocketing within this area. A common form of influencer marketing is companies using influencers to communicate their promotional codes. LÄS MER
4. Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Title: Ethical vs unethical minded consumer groups: Effects through the mediation of the Theory of Planned Behaviour on the Intention to Purchase during price promotion periods in the United Kingdom. Date of the Seminar: 4th June 2020 Course: BUSN39 Degree project in Global Marketing Authors: Agathe Dugleux and Puteri Nur Najwa Megat Husni Supervisor: Javier Cenamor Keywords: Consumer behaviour, Ethicality in consumption, Price promotion effects, Theory of Planned Behaviour, Structural Equation Model. LÄS MER
5. Black Friday: Kampen om kundens plånbok - en kvalitativ studie om Sveriges största kommersiella högtidsdag
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Black Friday has rapidly grown to be one of the most important sales days in Sweden, with a large sales volume and consumers eager to find the best deals. It is clear that this shopping day is popular among consumers, but companies' perception of it has yet to be identified in an academic context. LÄS MER
