Sökning: "Priscilla Ramdharie"
Hittade 1 uppsats innehållade orden Priscilla Ramdharie.
1. A family business brand image: Associations affecting consumers’ buying behavior : A study on family business Dafgård, frozen foods
Magister-uppsats, IHH, Marketing and LogisticsSammanfattning : Family business research is a rapidly growing topic of interest. Nevertheless there has been little research explicitly dedicated to the connection between consumers’ and family businesses. This paper gives insight about the influence of the family business brand image and consumers’ purchase intentions. LÄS MER
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