Sökning: "Private brands"
Visar resultat 6 - 10 av 93 uppsatser innehållade orden Private brands.
6. Counterfeit products affect on brand equity: A case study on how counterfeit products affect a luxury brand’s brand equity
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this paper is to investigate how counterfeit products affect a brand’s brand equity with the help from a consumer perspective. Research question: What is the consumer’s perception of counterfeit products? How and why does the consumer’s perception of counterfeit products affect a brand’s brand equity? Methodology: This research paper was based on quantitative research, literature review and three case studies. LÄS MER
7. Varumärken på den digitala vårdmarknaden : En kvantitativ studie om hur de digitala vårdgivarnas varumärken i Sverige uppfattas av konsumenterna
Kandidat-uppsats, Södertörns högskola/FöretagsekonomiSammanfattning : Digital healthcare is a relatively new market which brings along some challenges. The transfer from a traditional physical healthcare with its natural trustworthiness and reliability for the consumers to a digital space is a major challenge. LÄS MER
8. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis
Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomiSammanfattning : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. LÄS MER
9. Emojis - det artificiella språket mellan varumärken och människor : En studie om hur varumärken kommunicerar med emojis på sociala medier.
Kandidat-uppsats, Karlstads universitetSammanfattning : Emojis har blivit så vanligt och förankrat i vardagskommunikationen att under år 2015 utsåg Oxford Dictionary emojin “Face with Tears of Joy” till årets ord. Emojis är ett relativt nytt kommunikationsmedel som växt i takt med ett mer digitalt och uppkopplat samhälle där en stor del av kommunikationen sker via sociala medier. LÄS MER
10. The competition within the walls : a qualitative study about how customers reason regarding their brand choice
Kandidat-uppsats, Högskolan Kristianstad/Fakulteten för ekonomiSammanfattning : As private labels have developed and increased in recent years, customers’ options have grown. The purpose of this qualitative study is to explore how customers reason when they choose a brand in a Swedish sportswear store, which offers both private labels and national brands. LÄS MER
