Sökning: "Pro-Social Consumption Behavior - Consumer Approaches to Organic and Cause-Related Products"
Hittade 1 uppsats innehållade orden Pro-Social Consumption Behavior - Consumer Approaches to Organic and Cause-Related Products.
1. Pro-Social Consumption Behavior - Consumer Approaches to Organic and Cause-Related Products
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The market for pro-social product offerings is growing rapidly. In 2012, several Swedish brands included organic and cause-related products in their assortments and marketed them heavily. Consumers today are increasingly demanding products allowing them to decrease their negative impact or increase their positive impact on nature and society. LÄS MER
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