Sökning: "Pro-social products"

Hittade 2 uppsatser innehållade orden Pro-social products.

1. 1. Socially Responsible Investments? : -An empirical study on why investors do not invest in SRI

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Simon Lundström; Rasmus Rosberg; [2017]
   Nyckelord :SRI; socially responsible investment; environment; SRI; ansvarsfulla investeringar; miljö;

   Sammanfattning : In today’s society sustainability has become a highly discussed topic due to the increase in global average temperatures and changing ecosystems. Despite differentiating views regarding the origins of these changes, a proportion of the society have begun to adjust themselves into having more green profiles. LÄS MER

3. 2. Pro-Social Consumption Behavior - Consumer Approaches to Organic and Cause-Related Products

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Céline Delacour; Sofie Ek; [2012]
   Nyckelord :Pro-social products; Organic; Cause-related; Product categorization; Consumer value;

   Sammanfattning : The market for pro-social product offerings is growing rapidly. In 2012, several Swedish brands included organic and cause-related products in their assortments and marketed them heavily. Consumers today are increasingly demanding products allowing them to decrease their negative impact or increase their positive impact on nature and society. LÄS MER