Sökning: "Product Market Competition"

Visar resultat 1 - 5 av 454 uppsatser innehållade orden Product Market Competition.

1. 1. The influence of uncertainty and firm characteristics on marketing agility : An interview study on the need formarketing agility

   Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

   Författare :Claudia Malmqvist; Claes Hedlund; [2023]
   Nyckelord :Marketing Agility; Iteration; Sensemaking; Speed; Marketing Decision; Uncertainty; Dynamic Market Changes;

   Sammanfattning : Market changes are held to occur at an ever-faster rate due to forces such as technologicaladvancements, shifting consumer preferences and habits and increased competition. This hascaused a rise in interest for developing more agile working methodologies in marketing. LÄS MER

3. 2. Konsumentcentrerad innovation – den hemliga kryddan inom livsmedelsindustrin : Hur en livsmedelsproducent kan blir mer konsumentcentrerad i sin produktutveckling

   Master-uppsats, Linköpings universitet/Industriell ekonomi

   Författare :Viktor Storsved; Oscar Säfström; [2023]
   Nyckelord :Innovation; open innovation; business model; value creation; service logic; customer centric innovation; food producer; product development; food industry; Innovation; konsumentcentrerad innovation; affärsmodell; värdeskapande; produktutveckling; livsmedelsindustrin; livsmedel; öppen innovation; producent; livsmedelsproducent;

   Sammanfattning : Matbranschen är en bransch där få stora innovationer sker. Under de senaste åren har marknaden sett en kraftig utveckling av återförsäljares egna varumärken vilka konkurrerar ut befintliga produkter från livsmedelsproducenter genom deras billigare pris. LÄS MER

4. 3. Battery Assembly Technology in the Nordics : Exploring Opportunities and Challenges for Equipment Manufacturers

   Master-uppsats, KTH/Produktionsutveckling

   Författare :Steinar Þorsteinsson; [2023]
   Nyckelord :battery assembly technology; tool manufacturers; e-mobility; energy storage; opportunities; challenges; innovation; sustainability.;

   Sammanfattning : This thesis investigates the opportunities and challenges in battery assembly technology for tool manufacturers in the sectors of e-mobility and energy storage systems in the Nordics. The research aims to understand how equipment manufacturers can contribute to the advancements of batteries and their assembly, ultimately fostering innovation and sustainability in these industries. LÄS MER

5. 4. Unleashing Profitability: Unraveling the Labor-R&D Nexus in SaaS Tech Firms : An Analysis of the Profitability Dynamics in SaaS Tech Firms through Stochastic Frontier

   Magister-uppsats, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Författare :prashant Atla; Noräs Salman; [2023]
   Nyckelord :Employee growth; SaaS Industries; Profitability; Technical efficiency; Stochastic Frontier Analysis; Marginal Product of Labor; Panel data Models;

   Sammanfattning : Background: High-tech's rapid growth and prioritization of expansion over profitability can lead to vulnerability in economic downturns. The SaaS market, a part of the high-tech industry, offers affordable and flexible software solutions but is also susceptible to market volatility. LÄS MER

7. 5. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Zachary Sporn; [2023]
   Nyckelord :Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Sammanfattning : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. LÄS MER