Sökning: "Product Placement in Swedish film"

Hittade 4 uppsatser innehållade orden Product Placement in Swedish film.

  1. 1. Produktplacering i svensk film i jämförande internationellt perspektiv

    Magister-uppsats, Stockholms universitet/Institutionen för mediestudier

    Författare :Gunnar Sjögren; [2012]
    Nyckelord :Product Placement in Swedish film; the Carl Hamilton film series; Män som hatar kvinnor; The Girl with the Dragon Tattoo; James Bond; ’Bond-placering’; advertising;

    Sammanfattning : I will write about product placement in film from a Swedish point of view. This entails writing about Swedish films with different types of product placements, not only how they are done but also discuss how they succeed from a sales perspective. In my earlier work I have written about the product placement of watches. LÄS MER

  3. 2. Illustrerad samtid : En studie av hur tre filmer skildrar 1960-talets Sverige med särskilt avseende på konsumtion och välfärd

    Magister-uppsats, Institutionen för studier av samhällsutveckling och kultur

    Författare :Anna Andersson; Kristina Wilkinson; [2007]
    Nyckelord :konsumtion; folkhemmet; välfärdssamhället; filmanalys; hegemoni;

    Sammanfattning : This paper studies how the “Swedish model” has influenced the Swedish community during the first half of the twentieth century and how living with this model was like in the 1960s. During the ‘60s the laws and reforms created by the ruling socialistic party, SAP, dominated the Swedish society. LÄS MER

  4. 3. Produktplacering : ett sätt att kommunicera varumärkesidentitet?

    Magister-uppsats, Ekonomiska institutionen

    Författare :Emma Ljungberg; Isabel Rodrigo; [2002]
    Nyckelord :Business and economics; product placement; brand identity; marketing communication; consumer behaviour; Staffan Hård af Segerstad; Ekonomi;

    Sammanfattning : Background: The consumers of today have the possibility to choose from a wide range of products and services. Consequently, the ability to differentiate the products is essential for the brand owners. LÄS MER

  5. 4. Multipack - a growing packaging concept. An analysis of the market, the distributions/handling & cost

    Master-uppsats, Lunds universitet/Förpackningslogistik

    Författare :Johan Lindskog; Jessica Lundgren; [1996]
    Nyckelord :Multipack; packaging; distribution; Technological sciences; Teknik; Technology and Engineering;

    Sammanfattning : Since the markets of multipacks are growing we have examined the multipacks out of the perspective of opinions, handling / distribution times and costs, and cost of producing multipack both in Sweden and the UK. Our aim has been to develop a research model that can be used for future studies of other multitask markets. LÄS MER