Sökning: "Product development small firms"

Visar resultat 1 - 5 av 32 uppsatser innehållade orden Product development small firms.

  1. 1. In Pursuit of Ambidexterity The ambidextrous nature of a small enterprise and its implications on NPD - A Case Study

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Emil Landén; Emil Tullock; [2023-07-20]
    Nyckelord :ambidexterity; ambidextrous; organization; ambidexterity in smaller organizations; corporate culture; new product development;

    Sammanfattning : Innovation is a crucial determinant of success in today’s highly competitive and fast-paced climate. This forces organizations to focus on developing future business solutions while still exploiting their existing resources to stay profitable. LÄS MER

  2. 2. Green is the New Black: Identifying and exploring the drivers of eco-innovation and environmentally-sustainable product development in fashion companies in Sweden and Denmark

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Amelia Grace Elburn; [2023]
    Nyckelord :Business and Economics;

    Sammanfattning : Growing concerns and sentiment about the negative environmental effects of the fashion industry pressure fashion companies to adopt eco-innovation and pursue more environmentally-sustainable product development. This study explores and examines the drivers of eco-innovation and environmentally-sustainable product development in small- to medium-sized fashion firms in Sweden and Denmark, with the purpose of identifying and understanding the key factors that drive eco-innovation and sustainable product development in the fashion industry. LÄS MER

  3. 3. A qualitative investigation of the role of dynamic capabilities in the Internationalization of born globals : A case study of SMEs in Liberia and Malawi

    Master-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Oliver Nyekan; Banda Aaron R.; [2022]
    Nyckelord :Born Global; Dynamic Capability; Internationalization; Developing Countries; and Small Medium Enterprises;

    Sammanfattning : Abstract Purpose: To investigate the role of dynamic capabilities in the Internationalization of born global firms from developing countries in Africa.  Design approach/Methods: The study employed a qualitative research method with a multiple case research design. Four born global firms from two developing countries in Africa were analyzed. LÄS MER

  4. 4. From Stor Stark to IPA: Market Driving Through the Requalification of Beer in Sweden from 1990-2020

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Gustav Bergquist; Alexia Versteegh; [2020]
    Nyckelord :Market driving; Requalification; Markets-as-systems; Beer;

    Sammanfattning : Research has begun to chart market driving strategies whose effectiveness depends on different types of market conditions. Strategies include the introduction of disruptive offerings or controlling markets through social influence in the absence of new technology. LÄS MER

  5. 5. The process of product development in small agricultural firms : a multiple case study of Swedish lamb producers

    Master-uppsats, SLU/Dept. of Economics

    Författare :Hugo Hultin; Simon Johansson; [2020]
    Nyckelord :agricultural sector; farmers; gotland; new food product development; new product development; NPD process; Sheep farmers; small firms;

    Sammanfattning : This study provides a better understanding of small-scale farmers New Product Development (NPD) processes, what activities farmers undertake within and how they work with NPD processes. NPD plays a crucial role in creating and maintaining competitiveness in many industries and its importance has grown over the years due to changing market conditions, also in the agricultural sector. LÄS MER