Sökning: "Product differentiating"

Visar resultat 11 - 15 av 29 uppsatser innehållade orden Product differentiating.

  1. 11. Who Cares? : A Comparison of Consumer Perceptions of CSR Between Western and Eastern Europe

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Rozelin Celik; Josefine Persson; Adam Tkáč; [2018]
    Nyckelord :CSR; consumer awareness; consumer perception; marketing strategies; international business strategy; purchase behaviour; Western Europe; post-communist; Eastern Europe;

    Sammanfattning : Corporate Social Responsibility (CSR) is a topic that has been widely researched and is still a progressing and important subject to study. Many researchers have focused on the importance and risks of CSR but have been unsuccessful in conducting research that brings forth managerial implications regarding the challenges and complexity that comes from contextual differences. LÄS MER

  3. 12. The Choice of Image Aesthetic in Social Media and its Impact on Consumers - should brands use snapshot images, studio images or a mix between them?

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Joel Strömberg; William Julian Robert Vångell; [2018]
    Nyckelord :Social media advertising; Instagram; men s fashion; snapshots; aesthetics;

    Sammanfattning : Social Network Sites (SNS) has emerged as the premier communication-tool for consumers, but also as an important channel for finding product and brand information. In SNS, user-generated content is the norm and bloggers and so called "influencers" (influential SNS-users) have played an important part in developing the networks to commercial platforms. LÄS MER

  4. 13. Towards a bottle weight reduction - Evaluation in a selected milk plant in the United Kingdom

    Master-uppsats, Lunds universitet/Förpackningslogistik

    Författare :Elena Ascension Baixauli Marin; [2017]
    Nyckelord :pasteurised milk; milk packaging; HDPE bottles; Light weight; PET bottles; Technology and Engineering;

    Sammanfattning : The United Kingdom is one of the biggest milk producers in the world. The dairy market is a competitive industry where cost is a driving force. Milk is considered a day-to-day product in this country, packaged primarily in HPDE bottles. The need for a cost effective product is driving companies to seek for alternative packaging solutions. LÄS MER

  5. 14. An analysis of cloud based e-learning providers’ versioning strategy

    Uppsats för yrkesexamina på avancerad nivå, Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Författare :Mattias Bitar; [2017]
    Nyckelord :Versioning; Cloud service; Digital learning; Product differentiation;

    Sammanfattning : Background: Versioning is a product differentiation strategy where a product or service are distinguished or diversified in the intention of making it more attractive to a specific target group. It is often used to price discriminate and a way to profit maximize. Previous studies have mostly concerned software products in general. LÄS MER

  7. 15. How people react to product placement: A comparative study between normal product placement and non-ethical product placement.

    Kandidat-uppsats,

    Författare :Nadia Martin; Karine Lacroix; [2013]
    Nyckelord :;

    Sammanfattning : Product placement is more and more present in movies. Therefore, this paper is to research the reaction of French young people towards product placement, while differentiating “normal” product placement and non-ethical product placement, i.e. placement of computers, phones… against the placement of cigarettes or alcohol in movies. LÄS MER