Sökning: "Product preannouncements PPAs"

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  1. 1. How Nextopia Impacts Satisfaction & WOM Post-Purchase

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Staffan Steneryd; Andrea Goeres; [2013]
    Nyckelord :Product preannouncements PPAs ; Nextopia; Post-purchase behavior; Satisfaction; Word of mouth WOM ;

    Sammanfattning : A growing number of products are being released in succession, making future related marketing concepts more relevant than ever before. Theory on the topic shows that consumers are positively biased towards the future and evaluate "to-be-released" products in a more favorable light than currently (identical) products on the market. LÄS MER