Sökning: "Promotional mix"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden Promotional mix.

  1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

    Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :Amanda Hansson; Tobias Stenström; [2023-06-28]
    Nyckelord :: luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

    Sammanfattning : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. LÄS MER

  3. 2. Marknadskommunikation för småföretag i byggbranschen : En kvalitativ studie om hur småföretag inom byggbranschenanvänder marknadskommunikation för att skapa försäljning påkonsumentmarknaden

    Kandidat-uppsats, Högskolan Dalarna/Institutionen för kultur och samhälle

    Författare :Fredrik Lehto; Hampus Gunnstam; [2021]
    Nyckelord :Marketing Communication; Small firms; Small enterprises; Construction industry; Promotional mix; Traditional marketing communication; Digital marketing communication; Word of mouth; Marknadskommunikation; Småföretag; Byggbransch; Promotionmixen; Traditionell marknadskommunikation; Digital marknadskommunikation; Word of mouth;

    Sammanfattning : Marketing is in a constant change where several industries are going from a traditional marketing towards a more digital marketing aspect. Precisely for the construction industry, previous studies show that small enterprises have not kept up with developments and believe that small enterprises in the construction industry often have a lack of knowledge in the field of marketing communication. LÄS MER

  4. 3. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Aurora Fagerhus; Sophia Hallqvist; [2020]
    Nyckelord :Conscious consumers; fast fashion; marketing mix; sustainability; sustainability labels; Business and Economics;

    Sammanfattning : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. LÄS MER

  5. 4. The influence of marketing mix, on the student’s choice of University – Two State Universities in Sweden.

    Magister-uppsats, Högskolan i Gävle/Avdelningen för ekonomi

    Författare :Martin Sone E Kwang; [2019]
    Nyckelord :Marketing mix; Choice; Programme; Place People; Promotional mix; and Physical Evidence;

    Sammanfattning : Aim: The aim of the study is to determine if the traditional services marketing mix influence the students, when selecting a university. Methodology: The work adopts a case study approach using qualitative method in the collection of data via the use of structural interviews. LÄS MER

  7. 5. The Green Marketing Mix and its influence on organic (green) food consumption : A study from the food retailer perspective

    Magister-uppsats, Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

    Författare :Gessica Aguirre Plasencia; [2019]
    Nyckelord :green marketing mix; green product; green price; green place; organic food consumption; green consumers; non-green consumers.;

    Sammanfattning : This thesis seeks to address the topic of how the leading Swedish food retailers applied the 4 Ps of the green marketing mix (product, price, promotion, place) when offering organic food. Firstly, the food retailers segment all the consumers in different categories, but the green consumer is not one of them. LÄS MER