Sökning: "Prospect Theory"

Visar resultat 1 - 5 av 90 uppsatser innehållade orden Prospect Theory.

  1. 1. Seaweed is Sexy : The consumption and utilisation of seaweed throughout British history and the marketing that surrounds it

    Master-uppsats, Uppsala universitet/Institutionen för arkeologi och antik historia

    Författare :Rhianna Rees; [2019]
    Nyckelord :Seaweed. Algae. Marketing Theory. History. Environmental. Advertising. Blue Economy.;

    Sammanfattning : Damp, rotting, smelly, rising from the depths, washed up on shorelines. Seaweed (or Macroalgae) has transitioned over time in its position and uses within the British Isles; as discussed in the thesis it has undergone an evolution from its historical use as a source of food in times of desperation, to the superfood it is lauded as today. LÄS MER

  2. 2. Risk Preferences of Management Generations

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Jonas Gier; Anton Witt; [2019]
    Nyckelord :Risk Preferences; Generation X; Millennials; Generation Z; Risk Attributes; Risk-Taking; Strategic Management; Prospect Theory; Organizational Risk; Decision-making Under Risk; Business and Economics;

    Sammanfattning : Purpose: The purpose of this paper is to examine the risk preferences of current and future management generations and its implications for strategic management. Methodology: A quantitative research strategy has been chosen in order to fulfil the purpose of this study. LÄS MER

  3. 3. Hanterar du risken eller hanterar risken dig? : En studie ur ett genusperspektiv om småsparares känslomässiga påverkan bakom investeringsbeslut

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi; Södertörns högskola/Företagsekonomi

    Författare :Daniel Elmblad; Johan Lindgren; [2019]
    Nyckelord :prospect theory; risk; investment decisions; risk aversion; gender; prospektteori; risk; investeringsbeslut; riskaversion; kön;

    Sammanfattning : Extensive studies show that risk has a large impact on investment decisions. In addition, studies also show that risk behavior varies between men and women, where women tend to behave more risk averse. LÄS MER

  4. 4. Gemenskap, individualism och andlighet : Tro och församlingsliv bland unga vuxna i den samtida svenska pingströrelsen

    Magister-uppsats, Mittuniversitetet/Institutionen för humaniora och samhällsvetenskap

    Författare :Harald Sand; [2019]
    Nyckelord :Pentecostal; Young Adults; Community; Individualism; Spirituality; Rational Choice Theory;

    Sammanfattning : This thesis studies how young adults in today's Swedish Pentecostal congregations describe their beliefs and their congregational life. The thesis applies a theoretic frame of Rational Choice Theory and compares the results with previous research/adjacent studies close to the field. LÄS MER

  5. 5. Reference Dependent Preference towards Risk : Evidence from the U.S. Professional Golf Tour

    Master-uppsats, Uppsala universitet/Nationalekonomiska institutionen

    Författare :Ström Isak; [2019]
    Nyckelord :Behavioral Economics; Prospect Theory; Risk Preferences; Beteendeekonomi; Prospect Theory; Riskpreferenser;

    Sammanfattning : The standing debate regarding how preferences should be defined is still evident in research today. Are they invariant to current endowment as a neoclassical practitioner would proclaim, or reference dependent as a behavioural economist would state? This theoretical discrepancy, regarding how preferences should be defined, when agents are experienced at what they do is found by List (2003) to be non-existing. LÄS MER