Sökning: "Psychic distance Internationalization processes PEN Entry mode Networks"

Hittade 1 uppsats innehållade orden Psychic distance Internationalization processes PEN Entry mode Networks.

  1. 1. Connections between Psychic Distance, Entry Modes and Networks : A Case Study of Internationalization Processes

    Kandidat-uppsats, IHH, Marketing and Logistics

    Författare :Daniel Gränefjord; Magnus Hanebrant; Emil Kinderbäck; [2012]
    Nyckelord :Psychic distance Internationalization processes PEN Entry mode Networks;

    Sammanfattning : Executive Summary Swedish companies have a relatively small domestic market that quickly becomes saturated. For those companies who are dependent on increased sales in order to survive or have the ambition to grow internationalization is the one option. LÄS MER