Sökning: "Publik marknad"

Visar resultat 1 - 5 av 14 uppsatser innehållade orden Publik marknad.

  1. 1. The use of marketing within Swedish football : A qualitative and comparative study between clubs in Allsvenskan

    Kandidat-uppsats, Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Författare :Namroud Sizar; Nilsson Emilia; [2022]
    Nyckelord :;

    Sammanfattning : Over the years, football clubs have been transformed into companies that need a well-thought-out marketing plan. The most appropriate marketing strategies are implemented to achieve success in a market that has undergone a digital and global transformation. There are constantly new ways for businesses to market themselves. LÄS MER

  3. 2. The future of payment systems for public charging of electric vehicles in Sweden : An analysis of possibilities and challenges for a common payment system

    Kandidat-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Melis Irem Okur; Sandra Ransed; [2021]
    Nyckelord :Common payment system; Public charging infrastructure; Battery Electric Vehicles BEV ; Plug­in Hybrid Electric Vehicles PHEV ; Charging operator; Gemensamt betalningssystem; Publik laddinfrastruktur; Elbilar; Laddhybridbilar; Laddoperatör;

    Sammanfattning : The Swedish car fleet is currently amidst a transition of electrification. This increases the need for an extensive charging infrastructure, and thereby smoothly functioning payment methods for charging. LÄS MER

  4. 3. The Future of Public Service Television in Sweden : A study on challenges and opportunities for SVT Play in a shifting television landscape

    Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Författare :Muhammad Daccak; [2021]
    Nyckelord :Digital disruption; digitalization; public service television; television; linear television; OTT; online video consumption; video-on-demand; media convergence; television value chain; video streaming; personalization; content discovery; the role of public service media;

    Sammanfattning : This study investigates the changing television landscape and consumption habits and the effects on the Swedish public service television(SVT). Recent shifts have amplified the ongoing decline of linear television and were marked by increasing migration of viewers to online video consumption and global streaming services. LÄS MER

  5. 4. Content Marketing : varumärkesbyggnad inom modebranschen

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Emile Ramini; Pontus Johansson; [2018]
    Nyckelord :Content; Content marketing; Branding; Marketing communication; Storytelling. !; Content; Content marketing; Varumärke; Varumärkesbyggande; Marknadskommunikation; Storytelling;

    Sammanfattning : Digitaliseringen har öppnat upp hela världen som konkurrensfält för modevarumärken. Alltsåkan det vara ännu svårare att nå fram och väcka intresse på grund av nya digitala kanaler som företag kan använda i sin marknadskommunikation. LÄS MER

  7. 5. Blockchain Technology in the Energy Transition : An Exploratory Study on How Electric Utilities Can Approach Blockchain Technology

    Master-uppsats, KTH/Energiteknik

    Författare :Charlotta Edeland; Therese Mörk; [2018]
    Nyckelord :;

    Sammanfattning : The blockchain activity within the energy sector is high, and the list of use cases is continuouslygrowing. The distributed and immutable nature of blockchain technology could potentially beleveraged to accelerate the ongoing transition to more decentralized and digitalised energy systemsand to address some of the challenges the industry is facing. LÄS MER