Sökning: "Pui Lau"

Hittade 1 uppsats innehållade orden Pui Lau.

  1. 1. The Roles of Branding for a Brand Entering Overseas Markets : A Case Study of a Danish Butter Launching in Hong Kong with Success

    Magister-uppsats, KTH/Industriell ekonomi och organisation (Inst.)

    Författare :Catherine Wong; Tat Pui Lau; [2011]
    Nyckelord :Brand Portfolio; Brand Identity; Brand Positioning; Denmark; Hong Kong; Food Industry;

    Sammanfattning : Purpose – The purpose ofthis research is to investigate how branding is applied in a challengingindustry for an overseas market.  In other words, we would look into the aspects that are important for building and strengthening a brand in overseas market. LÄS MER