Sökning: "Pui Lau"
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1. The Roles of Branding for a Brand Entering Overseas Markets : A Case Study of a Danish Butter Launching in Hong Kong with Success
Magister-uppsats, KTH/Industriell ekonomi och organisation (Inst.)Sammanfattning : Purpose – The purpose ofthis research is to investigate how branding is applied in a challengingindustry for an overseas market. In other words, we would look into the aspects that are important for building and strengthening a brand in overseas market. LÄS MER
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