Sökning: "Purchase Groups"

Visar resultat 1 - 5 av 278 uppsatser innehållade orden Purchase Groups.

  1. 1. GREENWASHING INOM FAST FASHION OCH DESS PÅVERKAN PÅ KONSUMENTERS KÖPINTENTION I SVERIGE : En kvantitativ studie

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Emma Fogde; Marrah Bahtitti; Samuel Flodin; [2024]
    Nyckelord :Köpintention; Varumräkesattityd och Greenwashing;

    Sammanfattning : Greenwashing has a negative impact on the consumer's brand attitude where it often leads to a reduced purchase intention. In other words, there is a strong relationship between greenwashing and a reduced purchase intention. This study applies to all age groups with greater impact on individuals between 45-50 years. . LÄS MER

  3. 2. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions

    Magister-uppsats, Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Författare :Filippa Sandberg; Josephiene Dogan; [2023]
    Nyckelord :Marketing;

    Sammanfattning : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. LÄS MER

  4. 3. Vad påverkar val och preferenser vid livsmedelsinköp bland personer med syrisk bakgrund i Sverige?

    Kandidat-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Mohamad Awad Alkasm; Omar Alkasm; [2023]
    Nyckelord :konsumentbeteende; livsmedelspreferenser; syriska konsumenter; matvanor; livsmedelsinköp;

    Sammanfattning : Considering increasing globalization and migration, Sweden has become home to a significant Syrian population. Despite this group's growing presence, their needs and preferences have not received adequate attention from supermarket chains. LÄS MER

  5. 4. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofie Bixo; Tyra Löthman; [2023]
    Nyckelord :Purchase intention; Facebook Marketplace; Second-hand buying; Theory of Planned Behaviour; Two-sided messaging;

    Sammanfattning : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. LÄS MER

  7. 5. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

    Master-uppsats, Jönköping University/IHH, Företagsekonomi

    Författare :Christiane Haase; Nils Heimes; [2023]
    Nyckelord :Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

    Sammanfattning : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. LÄS MER