Sökning: "Purchase decision"

Visar resultat 1 - 5 av 277 uppsatser innehållade orden Purchase decision.

  1. 1. The true costs of internationally purchasing of energy storage systems in the Electromobility sector - A case study of Volvo Trucks battery supply chain

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Fadi Alrejal; Kristóf Rákosi; [2019-08-08]
    Nyckelord :Total cost of ownership; International purchasing; Global supply chain; Electromobility; Energy storage systems batteries ; “Make or buy” decisions;

    Sammanfattning : MSc in International Business and Trade.... LÄS MER

  3. 2. Customer creation in new markets - A multiple case study of using eWOM to create new customers

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Johanna Jansson; [2019-07-08]
    Nyckelord :;

    Sammanfattning : In this paper we have looked to give clarity into how early adopters creates customers through the use of eWOM in new markets. To answer this question a qualitative multiple case study was made, collecting data through eight interviews divided across two contrasting cases. LÄS MER

  4. 3. Paving the Path to Purchase : a study on the integration of a branded retail application in physical stores

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Författare :Vendela Gabrielsson Dukstenieks; Maya Strinnhed; [2019]
    Nyckelord :smart retailing; smart customer experience; purchase decision process; branded retail app;

    Sammanfattning : The purpose of this study was to explore the integration of a branded retail application in physical stores. Doing so, this study was conducted with a qualitative and abductive approach in the form of a case study focusing on H&M. LÄS MER

  5. 4. The Effects of E-payment Methods on Online Purchasing Cancellation : An empirical study on Swedish consumers’ perception of trust and security in e-payments

    Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Daniel Scherling; Roosa Antinoja; [2019]
    Nyckelord :E-Payment; Technology Acceptance Model; Perceived Usefulness; Perceived Ease of Use; Online Trust; Online Security;

    Sammanfattning : Abstract Background: Around 45% of Swedish consumers canceled their online purchase in 2018, due to too high delivery fees and issues concerning payments. This research is focusing on e-payments by utilizing the Technology Acceptance Model 3 and its determinants perceived usefulness and perceived ease of use, and how they contribute to the e-payment method decision. LÄS MER

  7. 5. The never-ending story : Discovering touch points and customer experiences along the customer journey

    Master-uppsats, Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Författare :Daniel Francesco Lindberg; Tobias Vermeer; [2019]
    Nyckelord :customer journey; touch points; touchpoints; touch-points; customer experience; purchase-decision process; purchasing-decision process; digital marketing;

    Sammanfattning : Today’s society is earmarked by developments in technology so drastic, that our lives are continuously changed, impacted and remolded. When thinking about how many impressions one goes through during a single day, the results will be uncountable. And at an increasing pace, many of these impressions are shifting to the digital realm. LÄS MER