Sökning: "Purchase intention"

Visar resultat 21 - 25 av 566 uppsatser innehållade orden Purchase intention.

  1. 21. The Influence of Perceived Corporate Social Responsibility on Green Purchase Intention: A Mediated and Moderated Analysis

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Mariam Kavlashvili; Rabiyatul Adawiyah Haserra; [2023]
    Nyckelord :Environmental Corporate Social Responsibility; Green Purchase Intention; Consumer-Company Identification; Greenwashing.; Business and Economics;

    Sammanfattning : This study aims to quantitatively examine the influence of perceived environmental corporate social responsibility on green purchase intentions by using mediating and moderating variables of consumer-company identification and greenwashing perception.... LÄS MER

  3. 22. Hide or Embrace Drawbacks? - A Quantitative Study of the Impact of Two-Sided Messaging in the Online Secondary Marketplace Setting

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Sofie Bixo; Tyra Löthman; [2023]
    Nyckelord :Purchase intention; Facebook Marketplace; Second-hand buying; Theory of Planned Behaviour; Two-sided messaging;

    Sammanfattning : In recent years, online secondary marketplace platforms have experienced rapid growth as both sustainability concerns and the demand for second-hand products have increased substantially. Despite this considerable growth, second-hand marketplaces have remained relatively understudied. LÄS MER

  4. 23. Effekten av mikro- och makroinfluencers på köpintentionen : En kvantitativ studie om influencer-typernas påverkan inom färg-kosmetika

    Kandidat-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Författare :Hanna Larsson; Linn Nyman; Josefine Wallén; [2023]
    Nyckelord :Mikroinfluencers; makroinfluencers; Source credibility model; köpintention; Theory of planned behavior; attityd;

    Sammanfattning : Syfte: Studien syftar till att skapa förståelse för om och i så fallhur mikro- och makroinfluencers påverkar relationen mellan attitydkomponenterna (tillförlitlighet, experits och attraktivitet) och köpintentionen. Metod:Denna studie baseras på en kvantitativ forskningsmetod där primärdata samlades in via en digital enkätundersökning. LÄS MER

  5. 24. Activism, Ads & Allyship: A Quantitative Study on Corporate Social Activism Communication and its effects on Consumers

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Disha Monga; Vaaruni Venkatesh; [2023]
    Nyckelord :corporate socio-political activism; brand activism; woke-washing; CSA advertising; consumer-brand alignment;

    Sammanfattning : This thesis identifies three distinct ways in which brands communicate their socio-political activism stance. Further it analyses the effect of these types of Corporate Socio-Political Advocacy (CSA) communication on consumer perceptions and intentions. LÄS MER

  7. 25. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

    Magister-uppsats,

    Författare :Amanda Persson; Alexandra Millner; [2023]
    Nyckelord :BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

    Sammanfattning : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. LÄS MER