Sökning: "Purchasing Experience"

Visar resultat 1 - 5 av 202 uppsatser innehållade orden Purchasing Experience.

1. 1. “The Effects of Sensory Marketing in Physical Second-Hand Stores” : A qualitative study of how applying sensory marketing in a physical second-hand store can influence consumers to choose more sustainable options while shopping for apparel.  

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Kajsa Carlsson; Carina Klingestam Lundqvist; [2023]
   Nyckelord :Second-hand; Sustainability; Sensory Marketing; Physical Stores; Purchase Decisions; Customer Experience; Fast Fashion;

   Sammanfattning : The emergence of online stores specializing in fast fashion apparel has presented a significant challenge to brick-and-mortar stores and has had detrimental consequences for the environment. Consequently, it is essential for physical stores to stay informed about emerging trends in physical store design. LÄS MER

3. 2. Design and development of EQMS - An easy-to-use entry-level Quality Management System

   Master-uppsats, Lunds universitet/Produktionsekonomi

   Författare :Christian Håkansson; [2023]
   Nyckelord :Easy quality management system; EQMS; Entry-level qaulity framework; Quality control management; Technology and Engineering;

   Sammanfattning : Background: In today’s business climate, companies need to make sure they have efficient resource management and that the quality of product and services fulfills the customers constant changing expectations, potential regulations, and global environmental policies. Possible approaches for companies to address this is through more strategic purchasing and earlier involvement of purchasers in processes and development projects. LÄS MER

4. 3. The role of customer-based brand equity in the direct-to-consumer business model

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
   Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

   Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER

5. 4. Teamwork makes the Theme work : A qualitative study on theming and performative labour as a differentiation strategy on SME Cafés in Sweden

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Zeeb Hala; To Quan Luu; [2023]
   Nyckelord :servicescape; theming; theme; performative labour; aesthetic labour; emotional labour; interaction; teamwork; café; coffee shop; differentiation; differentiation strategy; Disneyization; SME;

   Sammanfattning : Servicescape is a physical setting where the performance, delivery and consumption are exchanged within a service marketplace. It includes sensory components, such as the theme of the place that has a high impact on customer perceptions and purchasing decisions and providing them with extraordinary experiences (Pine and Gilmore, 1999; Zeithaml, Bitner and Gremler, 2009). LÄS MER

7. 5. Virtuell lantbruksodling med fokus på interaktivitet och immersivitet.

   Kandidat-uppsats, Blekinge Tekniska Högskola/Institutionen för teknik och estetik

   Författare :Oscar Stenström; Rolf Eneström; [2023]
   Nyckelord :VR; Data-Serious Games; VR Immersion; Cultivation; VR; Data-Serious Games; VR Immersion; Odling;

   Sammanfattning : Hemmaodling har på sistone sett ett ökat intresse hos flera svenskar, i takt med stigande inflation som lett till en generell oro över att kunna införskaffa råvaror till hemmet. Detta kandidatarbete utforskar användningen av VR som plattform för att utveckla en interaktiv och engagerande guide till odling hos användare som har en begränsad erfarenhet inom ämnet. LÄS MER