Sökning: "Purchasing Models"

Visar resultat 1 - 5 av 136 uppsatser innehållade orden Purchasing Models.

  1. 1. The role of customer-based brand equity in the direct-to-consumer business model

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Lara Stahl; Elsa Dardeau; Paul Joubert; [2023]
    Nyckelord :D2C; direct-to-consumer business model; customer-based brand equity; perceived brand quality; brand awareness; brand image; brand uniqueness; Business and Economics;

    Sammanfattning : This paper aims to explore and analyze the intricate relationship between the direct-to-consumer (D2C) business model and customer-based brand equity. This study utilizes a qualitative approach to gather primary data, aiming to gain profound insights into customer perspectives regarding the impact of the D2C business model on trust, loyalty, and value perception. LÄS MER

  3. 2. Managing the procurement process during scale-up: A case study of a European Battery Manufacturer

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Lisa Bergqvist; Sofia Holm Öste; [2023]
    Nyckelord :procurement process; purchasing; expansion framework; battery manufactures; scale-up; ramp-up; Inköpsprocess; expansion ramverk; batteritillverkare;

    Sammanfattning : The European battery market is in rapid growth and the industry actors are ramping up production as well as exploring international expansion opportunities. However, due to the relative novelty of the industry in Europe, there is a lack of benchmark companies and established frameworks for successful expansion. LÄS MER

  4. 3. Bred in Germany : The investment German Sporthorse

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Sieke Wullkopf; [2023]
    Nyckelord :Equestrian Industry; Investment; Decision making; Perception;

    Sammanfattning : Background: The concept of decision-making is influenced by many parameters like perception or relationships. This is also true when it comes to horse buying and the phenomenon of foreigners buying horses bred in Germany, with tradition, quality, and the positive perception of german bred horses all over the world playing an important role. LÄS MER

  5. 4. Operational resilience strategies in times of global disruptions : A study of a Swedish national energy company

    Master-uppsats, KTH/Skolan för industriell teknik och management (ITM)

    Författare :Gustav Lindstrand; Anna Oldestam; [2023]
    Nyckelord :operational resilience; procurement strategy; supply chain disruptions.; operational resilience; inköpsstrategi; supply chain disruptions.;

    Sammanfattning : This study investigates strategies for improving the operational resilience, i.e. an organisation’s capacity to minimise, manage, and recover from disruptions quickly, ensuring continuity in its primary business processes. LÄS MER

  7. 5. Shifting Gears: Entering the Automotive Vertical

    Master-uppsats, Lunds universitet/Innovationsteknik

    Författare :Tobias Anderberg; Axel Svensson; [2023]
    Nyckelord :Online automotive advertising; performance-based pricing; classifieds; marketplaces; transactional models; monopolistic markets.; Technology and Engineering;

    Sammanfattning : Tradera, Sweden's leading online marketplace for circular consumption, is considering entering the online automotive advertising market in Sweden as a new vertical to diversify its business. This thesis aims to determine if Tradera should enter the online automotive advertising market and to propose a strategic roadmap for entry if it is determined to be beneficial. LÄS MER