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1. Influences of country of origin in Thai consumers’ buying decision toward beer purchasing
Magister-uppsats, Akademin för hållbar samhälls- och teknikutvecklingSammanfattning : Group number: 2838 Research Questions: Does the country of origin influence Thai consumers’ buying decision towards beer purchasing? What are the consumers’ attitudes and perception towards beer consumption? Purpose: The authors aim to explore the effect of COO towards beer purchasing behavior of Thai consumer. The research study examines the attitudes of Thai consumers in terms of the beer purchasing based on two aspects: foreign and domestic brands. LÄS MER
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