Sökning: "Qian Cai"

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  1. 1. How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. : In the case of internet fashion celebrity Dayi Zhang

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Ying Li; Qian Cai; [2019]
    Nyckelord :Internet celebrity; Source credibility; Consumer attitude; Purchase intention;

    Sammanfattning : Problem/Purpose: Internet celebrities have shown huge commercial value by operating their E-commerce in the Chinese market. This article aims to research How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. LÄS MER