Sökning: "Qian Zhang"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Qian Zhang.

  1. 1. How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. : In the case of internet fashion celebrity Dayi Zhang

    Magister-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Ying Li; Qian Cai; [2019]
    Nyckelord :Internet celebrity; Source credibility; Consumer attitude; Purchase intention;

    Sammanfattning : Problem/Purpose: Internet celebrities have shown huge commercial value by operating their E-commerce in the Chinese market. This article aims to research How Chinese internet celebrity influences consumers’ attitude to purchase on E-commerce. LÄS MER

  3. 2. Consumers' and companies' attitudes to personalized advertising : a case study of Taobao

    Kandidat-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Yi Qian Zou; Huicheng Zhang; [2019]
    Nyckelord :Personalized Advertising; Taobao; user experience; retailer;

    Sammanfattning : The growing technology has changed the form of advertising and user behavior. Recent years, the amount of personalized advertising is on a steady rise. Personalized advertising is based on a method called retargeting to tailor the advertisements to individual consumers by inferring their interests and preferences. LÄS MER

  4. 3. Are Banks in Switzerland Too-Big-To-Fail?

    Master-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Aleksandra Mraovic; Qian Zhang; [2014]
    Nyckelord :Too-big-to-fail; Credit Default Swaps; CreditGrades model; Structural model; Business and Economics;

    Sammanfattning : Too-big-to-fail has been a subject of controversy and has gained much attention in the course of the sub-prime financial crisis 2007-2009. Subjects related under this topic for instance are usually about the excessive risk taken by the government, and moral hazard. LÄS MER

  5. 4. Valuation of Asian Options-with Levy Approximation

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen

    Författare :Qian Zhang; Aleksandra Mraovic; [2014]
    Nyckelord :Asian options; Monte Carlo simulation; constant volatility; stochastic volatility; Business and Economics;

    Sammanfattning : Asian options are difficult to price analytically. Even though they have attracted much attention in recent years, there is still no closed-form solution available for pricing the arithmetic Asian options, because the distribution of the density function is unknown. LÄS MER

  7. 5. Comparing CAPM and APT in the Chinese Stock Market

    Master-uppsats, Företagsekonomi

    Författare :Lina Zhang; Qian Li; [2012]
    Nyckelord :ln returns; CAPM; APT Model; Chinese Stock Market; SME Board; ChiNext Board;

    Sammanfattning : As the stock market plays an important role in the global economy and Chinese economy become progressively significant part of the world economy, we are interested in the Chinese stock market. After we compared the methods on the stock market, we choose to use the CAPM and the APT model on Chinese stock market. LÄS MER