Sökning: "Qini Coefficient"

Hittade 2 uppsatser innehållade orden Qini Coefficient.

1. 1. Generating targeted campaigns based on transactional data using Uplift Modeling

   Master-uppsats, KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Författare :Minna Reiman; [2020]
   Nyckelord :;

   Sammanfattning : Uplift modeling is a technique to model the incremental effect of a campaign or marketing offer. The incremental effect of a campaign is measured by com- paring two customer groups - one group receiving a campaign and another group not receiving any. LÄS MER

3. 2. Uplift Modeling : Identifying Optimal Treatment Group Allocation and Whom to Contact to Maximize Return on Investment

   Master-uppsats, Linköpings universitet/Statistik och maskininlärning

   Författare :Henrik Karlsson; [2019]
   Nyckelord :Causal Effect; Uplift Modeling; Class Transformation Method; Model Uplift Directly; Random Forest; XGBoost; Qini Curve; Qini Coefficient; Optimal Control Group Allocation;

   Sammanfattning : This report investigates the possibilities to model the causal effect of treatment within the insurance domain to increase return on investment of sales through telemarketing. In order to capture the causal effect, two or more subgroups are required where one group receives control treatment. LÄS MER