Sökning: "Qiudi Jiang"

Hittade 1 uppsats innehållade orden Qiudi Jiang.

  1. 1. Visual Identity Effect on Sales in H&M

    Magister-uppsats, Avdelningen för ekonomi

    Författare :Linhui Bian; Qiudi Jiang; [2013]
    Nyckelord :Visual identity; Visual identity components; Advertising; Logotype; Storefront;

    Sammanfattning : Abstract Purpose — The purpose of this thesis is to find how visual identity components impact on the sales of H&M. Through the establishment of a theoretical model. Methodology/approach — Base on the model, the thesis used qualitative research and quantitative research method. LÄS MER