Sökning: "Qualitative content analysis"

Visar resultat 1 - 5 av 8252 uppsatser innehållade orden Qualitative content analysis.

  1. 1. VI LJUGER INTE HELT, MEN VI TALAR INTE OM HELA SANNINGEN - En kvalitativ innehållsanalys av svensk greenwashing

    Kandidat-uppsats, Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Författare :Ebba Bäckman; Ella Åberg; [2023-09-20]
    Nyckelord :Greenwashing; Grön marknadsföring; Reklam; Multimodal analys; Semiotik; Retorikanalys;

    Sammanfattning : In the society of today environmental issues have a major impact on the agenda, which calls for the fact that organisations need to start prioritizing communication that strengthen their environmental profile. Since the demand for environmental friendly products and services increases the organisations need to work harder to market green products and services. LÄS MER

  3. 2. Indigenous knowledge in education in north-east India

    Master-uppsats, Göteborgs universitet/Institutionen för didaktik och pedagogisk profession

    Författare :Kaberi Singha; [2023-08-29]
    Nyckelord :Education for sustainable development ESD ; Indigenous knowledge IK ; North-East NE India; Critical pedagogy of Place; school curriculum;

    Sammanfattning : Considering the need to preserve indigenous knowledge with relevance to the global ESD discourse, the purpose of this study is to explore and understand the value and status of indigenous knowledge (IK) in the context of integrating this in the formal school curriculum, with a focus in the North-eastern (NE) region of India. This study is grounded within the theoretical framework of Critical pedagogy of Place proposed by Gruenewald. LÄS MER

  4. 3. Generative AI as a Tool for Swedish Startups - A qualitative study on how Generative AI can affect Swedish startups

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Filippa Gyllensvärd; Olivia Hiljegren; [2023-07-19]
    Nyckelord :Generative AI; Startup; Entrepreneurship; Innovation; Thematic analysis; Machine learning;

    Sammanfattning : In today's rapidly evolving technological landscape, startups are constantly seeking new ways to innovate and stay ahead of the competition. One promising innovation is Generative AI, which uses large datasets to generate original content such as images, music, code, or text (McKinsey & Company, 2022). LÄS MER

  5. 4. In Pursuit of Legitimacy: A Decade of Non-Financial Reporting in the European Automotive Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Lukas Lidvall; Viktor Rafstedt; [2023-07-04]
    Nyckelord :;

    Sammanfattning : Non-Financial Reporting (NFR) has grown significantly in importance within corporate reporting, particularly in the automotive industry, which is struggling with substantial inherent environmental challenges. However, at the same time, many argue that the NFR in the automotive industry is lackluster and riddled with inconsistencies and information overload. LÄS MER

  7. 5. NORMALISERING AV ANTIMUSLIMSK RETORIK I EUROPA? En kvalitativ studie om antimuslimsk retorik i svenska traditionella partier

    Kandidat-uppsats, Göteborgs universitet/Statsvetenskapliga institutionen

    Författare :Abdullahi Mohamed Osman; [2023-07-03]
    Nyckelord :Högerpopulistiska partier; Traditionella partier; Antimuslimsk retorik; Orientalism; Assimilation; Muslimsk kultur; Västerländsk kultur; Orienten; Europa; Mellanöstern;

    Sammanfattning : Existing literature argues that right-wing populist parties have recently gained remarkable success in several EU member states. Thus, they have gained a prominent position in the European political discourse, where they pursue anti-Muslim rhetoric. LÄS MER