Sökning: "Qualitative data and Online research"

Visar resultat 16 - 20 av 730 uppsatser innehållade orden Qualitative data and Online research.

1. 16. Ett fat serverat med kakor, prediktioner och anpassad kommunikation : En kvalitativ intervjustudie med generation X om övervakningskapitalism och individanpassad marknadskommunikation

   Kandidat-uppsats, Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Författare :Matilda Lundgren; Sofia Wetterholm; [2023]
   Nyckelord :Qualitative interview study; content analysis; focus group; communication; individualized marketing communication; surveillance capitalism; generation X.; Kvalitativ intervjustudie; kvalitativ innehållsanalys; fokusgrupp; kommunikation; individanpassad marknadskommunikation; övervakningskapitalism; generation X.;

   Sammanfattning : Denna studie undersöker hur tre fokusgrupper från generation X uppfattar, tänker och talar om fenomenet övervakningskapitalism och individanpassad marknadskommunikation. Idag exponeras olika former av marknadskommunikation för individer genom att användare efterlämnar sina personliga preferenser online. LÄS MER

3. 17. HR Analytics for Competitive Advantage: Bringing organisational value while empowering the HR profession

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Elin Engsfelt; Louise Rosén Fång; [2023]
   Nyckelord :HR Analytics; Artificial Intelligence AI ; Human Resources HR ; Legitimacy; HR Profession; HR Processes; Organisational Processes; Diffusion of Innovation Theory DOI ; Four Stages of Analytics; Isomorphism; Functions; Challenges; Business and Economics;

   Sammanfattning : Title: HR Analytics for Competitive Advantage: Bringing organisational value while empowering the HR profession Authors: Elin Engsfelt & Louise Rosén Fång Supervisor: Rikard Larsson Problem definition: The HR profession has throughout history, and still has, a legitimacy problem, where the HR department typically becomes administrative support, rather than a strategic business partner. Purpose: Explore HR professionals' perceptions and opinions on the use of HR Analytics in their work and identify the functions and challenges that HR Analytics brings to the organisation, the HR department, and the HR profession. LÄS MER

4. 18. Analyzing Toxicity in YouTube Comments with the Help of Machine Learning

   Kandidat-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

   Författare :Sasan Dehkhoda; Jasmyn Ali Gunica; [2023]
   Nyckelord :Toxic comments; YouTube; Machine Learning; Natural Language Processing;

   Sammanfattning : Toxic comments are overall likely to make someone feel uncomfortable and leave a discussion and are therefore potentially problematic. Toxic comments occur online on various social media, and depending on the site, get detected manually or via machine learning algorithms (or both), and removed depending on the severity and other factors. LÄS MER

5. 19. Ungdomsspråk i skolarbete : En attitydundersökning från svensklärares perspektiv

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Institutionen för språkstudier

   Författare :Anna Hultstedt; Ieva Girnyte; [2023]
   Nyckelord :Youth language; language attitudes; phenomenography; Ungdomsspråk; språkattityder; fenomenografi;

   Sammanfattning : This essay examines how teachers perceive youth language in schoolwork. We look into what the teachers believe youth language to be, when it is used and how often it is used, as well as for what purpose it is used. LÄS MER

7. 20. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för management (MAN)

   Författare :Ebba Uhlin; Moa Lundberg; [2023]
   Nyckelord :Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

   Sammanfattning : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. LÄS MER