Sökning: "Quang nguyen"

Visar resultat 1 - 5 av 7 uppsatser innehållade orden Quang nguyen.

  1. 1. An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Quang Nguyen; [2022]
    Nyckelord :Brand activism; Gen Z; Brand loyalty; Fashion brands; Sustainability; Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. Antecedents of Preferred Customer Status - In the context of the Automotive Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Nguyen Ha Mi Hoang; Vinh Quang Bui; [2021-06-14]
    Nyckelord :preferred customer status; customer attractiveness; supplier satisfaction; buyer-supplier relationship; social exchange theory; resource-based view;

    Sammanfattning : Resources in any form are inherently scarce, which could be intensified further by global events or the maturity of the associated markets. In such situations, suppliers are faced with the decision on how to allocate resources to their buyers. LÄS MER

  4. 3. Study the social context initiating brand activism and explore the significant components of effective brand activism as well as its pitfalls.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Quang Nguyen; David Farmakidis; [2021]
    Nyckelord :Brand Activism; political activism; cause-related marketing; woke-washing; Business and Economics;

    Sammanfattning : Brands are entering a time where brand activism and political activism in which they state their beliefs affect consumer purchasing decisions instead of having, as opposed to traditional brand product marketing. Brands are more pressured to take a stand on any social issue and voice they’re donating to matter. LÄS MER

  5. 4. Adoption and Diffusion of in-store Mobile Payment : Lessons from China

    Master-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Huy Quang Nguyen; Yao Lu; [2018]
    Nyckelord :mobile payment; diffusion strategy; merchant adoption;

    Sammanfattning : With the evolution of technology and the Internet, the world is heading to a "cashless society". China has moved towards one solution -  mobile payment in the recent decade. In every corner of urban life, mobile payment has become a favorite way of conducting transactions for merchants and customers. LÄS MER

  7. 5. Playout Adaptation and Pull-Push Hybrid Scheduler in Live Peer-to-Peer Streaming

    Master-uppsats, KTH/Kommunikationsnät

    Författare :Quang Huy Nguyen; [2012]
    Nyckelord :;

    Sammanfattning : Together with the wide spread of network devices with broadband access, streaming has become more and more popular as the favorite mechanism for broadcasting real-time events to a large number of users. The traditional approaches to live streaming include IP multicast and client-server based streaming. LÄS MER