Sökning: "Quang"

Visar resultat 1 - 5 av 23 uppsatser innehållade ordet Quang.

  1. 1. Do central bank speeches help predict monetary policy?

    Magister-uppsats, Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

    Författare :Quang Vo; [2023]
    Nyckelord :Riksbank; ECB; DeBERTa; speeches; transfer learning; Business and Economics;

    Sammanfattning : This paper studies the information contained in central bank speeches, focusing on predicting future monetary policy. Departing from previous papers which use mainly dictionary-based methods, we employ the deep transfer learning technique to process the text data. LÄS MER

  3. 2. An exploratory study on how Gen Z consumers perceive fashion brand involvement in activism and how their perceptions influence purchase decision and brand loyalty.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Quang Nguyen; [2022]
    Nyckelord :Brand activism; Gen Z; Brand loyalty; Fashion brands; Sustainability; Business and Economics;

    Sammanfattning : .... LÄS MER

  4. 3. Antecedents of Preferred Customer Status - In the context of the Automotive Industry

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Nguyen Ha Mi Hoang; Vinh Quang Bui; [2021-06-14]
    Nyckelord :preferred customer status; customer attractiveness; supplier satisfaction; buyer-supplier relationship; social exchange theory; resource-based view;

    Sammanfattning : Resources in any form are inherently scarce, which could be intensified further by global events or the maturity of the associated markets. In such situations, suppliers are faced with the decision on how to allocate resources to their buyers. LÄS MER

  5. 4. Vernacular Revival

    Master-uppsats, Lunds universitet/Institutionen för arkitektur och byggd miljö

    Författare :Quang Minh Do; [2021]
    Nyckelord :Vernacular Architecture; Contemporary Vernacular; Preservation; Arts and Architecture;

    Sammanfattning : .... LÄS MER

  7. 5. Study the social context initiating brand activism and explore the significant components of effective brand activism as well as its pitfalls.

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Quang Nguyen; David Farmakidis; [2021]
    Nyckelord :Brand Activism; political activism; cause-related marketing; woke-washing; Business and Economics;

    Sammanfattning : Brands are entering a time where brand activism and political activism in which they state their beliefs affect consumer purchasing decisions instead of having, as opposed to traditional brand product marketing. Brands are more pressured to take a stand on any social issue and voice they’re donating to matter. LÄS MER