Sökning: "Quynh Chi Nguyen"

Hittade 3 uppsatser innehållade orden Quynh Chi Nguyen.

  1. 1. Strategies to Respond to a VUCA World

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Raj Dhillon; Quynh Chi Nguyen; [2021]
    Nyckelord :VUCA; volatility; uncertainty; complexity; ambiguity; strategy; organizational development; human resource management.; Business and Economics;

    Sammanfattning : Purpose - The business world today becomes more VUCA than ever. Organizations around the world need to develop and establish strategies to respond to this disruptive environment. This paper aims to explore what strategic responses that organizations could adopt in order to survive and thrive in a VUCA world. LÄS MER

  3. 2. Digital Customer Experience Matters

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Victoria Gerster; Pirro Melonashi; Quynh Chi Nguyen; [2021]
    Nyckelord :customer experience; jewelry; retail; digitization; experiential marketing; virtual experiential marketing; e-commerce; Business and Economics;

    Sammanfattning : In today's world, it is essential to understand how customer in-store experiences can be successfully transferred to online environments for international jewelry retailers to master their digital transformation. Further, there is an apparent lack of extensive research about the jewelry retailing industry and its customers in academia despite its prominence in the business world. LÄS MER

  4. 3. A Research On Consumers’ AttitudesTowards Marketing : The case of Vietnam

    Magister-uppsats, Handelshögskolan vid Umeå universitet (USBE); Handelshögskolan vid Umeå universitet

    Författare :Thien Thanh Phan Nguyen; Quynh Mai Tran; [2011]
    Nyckelord :consumer sentiment; macro marketing; Vietnam;

    Sammanfattning : The purpose of this paper is to present an alternative perspective of marketing, which is lookingat the concept from a macro point of view, with a chosen country-Vietnam. There are three maingoals that this investigation strives to achieve. LÄS MER