Sökning: "Rômulo Viana"
Hittade 1 uppsats innehållade orden Rômulo Viana.
1. Triadic relationships : - A case study on relationship initiation in triadic settings
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : This study addresses the rationale of using partners in relationship initiation with potential buyers and how relationship initiation takes place in triadic settings. As the authors have identified relationship initiation as an under-researched area, further research in this field is needed in order to enhance knowledge regarding the use of partners in the relationship initiation with potential buyers. LÄS MER
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