Sökning: "Rômulo Viana"

Hittade 1 uppsats innehållade orden Rômulo Viana.

  1. 1. Triadic relationships : - A case study on relationship initiation in triadic settings

    Master-uppsats, Uppsala universitet/Företagsekonomiska institutionen

    Författare :Rasmus Sjögren; Rômulo Viana; [2019]
    Nyckelord :Relationship initiation; triadic settings; relationships; B2B relationships; conceptual model; industrial marketing and purchasing; business-to-business marketing.;

    Sammanfattning : This study addresses the rationale of using partners in relationship initiation with potential buyers and how relationship initiation takes place in triadic settings. As the authors have identified relationship initiation as an under-researched area, further research in this field is needed in order to enhance knowledge regarding the use of partners in the relationship initiation with potential buyers. LÄS MER