Sökning: "RFM"

Visar resultat 1 - 5 av 8 uppsatser innehållade ordet RFM.

  1. 1. Are large clearcuts the only way to manage forests? : a study of economic performance and deadwood production of various silviculture systems

    Master-uppsats, SLU/Southern Swedish Forest Research Centre

    Författare :Haidi Andersson; [2023]
    Nyckelord :uneven-aged forestry; continuous cover forestry; CCF; clearcut; deadwood; RFM; even-aged forest; Net present value; Heureka;

    Sammanfattning : Our forests are a natural resource which is needed for many purposes. Their importance and different values are expressed in the Swedish legislation, where production and environmental goals are set as equal. To many it is not sufficient, there has been a debate regarding how forests are managed and the practice of clear-cutting for decades. LÄS MER

  3. 2. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

    Master-uppsats, Högskolan Dalarna/Institutionen för information och teknik

    Författare :Yidan (Nickia) Liang; [2023]
    Nyckelord :Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

    Sammanfattning : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. LÄS MER

  4. 3. Customer segmentation in Retail: An Experiment in Sweden

    Master-uppsats, Stockholms universitet/Institutionen för data- och systemvetenskap

    Författare :Nagma Athar Memon; [2023]
    Nyckelord :Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

    Sammanfattning : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. LÄS MER

  5. 4. Modelling Customer Lifetime Value in the Retail Banking Industry

    Kandidat-uppsats, KTH/Matematisk statistik

    Författare :Max Völcker; Carl Stenfelt; [2021]
    Nyckelord :CLV; Statistics; applied mathematics; marketing; machine learning; markov chains; CART; random forest; retail banking; CLV; Statistik; tillämpad matematik; marknadsföring; maskininlärning; markovkedjor; CART; random forest; banksektorn;

    Sammanfattning : This thesis was conducted in cooperation with the Swedish bank SEB, who expressed interest in getting an increased understanding of how the marketing measure Customer Lifetime Value could be implemented and used in the retail banking industry. Accordingly, the purpose of this thesis was to provide insight into how Customer Lifetime Value could be modelled in an appropriate way in the retail banking industry and provide an increased understanding of necessary considerations for the modelling process. LÄS MER

  7. 5. Kundlojalitet: Vad är det, hur gör man och varför fungerar det inte? : Lärdomar från företag i den svenska detaljhandeln

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Pontus Bremholt; Ludvig Hansson; [2019]
    Nyckelord :Customer Loyalty; CRM; NPS; Retail; Online Retail; Attitude; Customer Experience; Customer Satisfaction; RFM; Kundlojalitet; CRM; NPS; Detaljhandel; Onlinehandel; Attityd; Kundupplevelse; Nöjdhet; RFM;

    Sammanfattning : Kundlojalitet är ett begrepp som aldrig tycks försvinna ur marknadsföringens ordlistor, kanske eftersom det för många företag är det ultimata marknadsföringsmålet. Den samtida konkurrensen har tack vare globalisering och digitalisering blivit hårdare än någonsin och lojalitet har aldrig varit mer relevant. LÄS MER