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1. Ethical Fashion Branding : Multiple Case Studies of Mission Statements and Fashion Films
L3-uppsats, Stockholms universitet/ModevetenskapSammanfattning : This paper is an attempt to identify new ways to improve consumer’s response to ethical fashion branding through written mission statements and fashion films. It examines material by three fashion brands: H&M, Stella McCartney and People Tree. LÄS MER
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