Sökning: "Rafae Ahmad"
Hittade 4 uppsatser innehållade orden Rafae Ahmad.
1. To Buy or Not to Buy: An Exploratory Study of Gen Z and their Consumption of Fast Fashion
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
2. The Good, The Bad and the Socially Responsible: Managing a Brand Reputation Crisis After being Cancelled
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: The purpose of this paper is to investigate the concepts of brand integrity, brand reputation, brand crisis management and communication strategies used by brands to combat the cancel culture setting. This exploratory study may also aid marketing practitioners in developing appropriate crisis management strategies in response to such a crisis. LÄS MER
3. BURBERRY: CHIC OR CHAV? THE MURKY HISTORY OF THE LEGENDARY CHECK
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
4. COVID-19’s Effect on Consumer Decision-Making in Millennials : A Study of Fashion Consumption in Sweden
Kandidat-uppsats, Jönköping University/IHH, FöretagsekonomiSammanfattning : Background: With the COVID-19 pandemic having brought on drastic lifestyle changes in the form of lockdowns, stay at home orders and social distancing directives, there exists an avenue for research for how these circumstances have affected the decision-making process of millennials towards fashion products. This can be done by exploring the changes that the COVID-19 pandemic has had on millennials' consumer decision making process. LÄS MER