Sökning: "Rafael Czeszejko"
Hittade 2 uppsatser innehållade orden Rafael Czeszejko.
1. New Product Introductions, what gets people talking? : Quantitative study on e-Word-of-Mouth & Customer Engagement
Master-uppsats, Stockholms universitet/MarknadsföringSammanfattning : The interest of researchers and practitioners in e-Word-of-Mouth has accelerated with the rise of social media platforms. In the last decade it became more apparent that customers are not merely recipients of product and brand information, but also active participants in shaping product and brand perceptions. LÄS MER
2. Please Initiate Gamifications with Me : Quantitative study on impact of Gamification on Customer Engagement within Co-creation
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Over the last decade, Gamification has been identified as one of the most prominent marketing initiatives to engage customers in the creation of more desirable and unique offerings. Adding Gamification into offerings allows customers to socially interact, share information and co-create experiences. LÄS MER