Sökning: "Rafael Rosales Muñoz"

Hittade 1 uppsats innehållade orden Rafael Rosales Muñoz.

  1. 1. Communicating to consumers in Sweden with eco-labels : Is the message getting through?

    Magister-uppsats, Handelshögskolan vid Umeå universitet

    Författare :Annie Lefébure; Rafael Rosales Muñoz; [2011]
    Nyckelord :Eco-label; Marketing Communications; Green Marketing; Environmental Friendly Products;

    Sammanfattning : Sustainable consumption has become a crucial factor to consider for both consumers and manufacturing firms. Green marketing practices, or marketing activities aimed at decreasing the impact on the environment, have been incorporated into many business plans to combat old habits of wastefulness and pollution. LÄS MER