Sökning: "Ragnhild Henriksson"
Hittade 1 uppsats innehållade orden Ragnhild Henriksson.
1. Moral Branding - The role of a moral brand in a context of organizational culture, identity & change
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: To gain an understanding of how organizational culture and identity are seen as interrelated with a moral brand, by investigating a company that is going through an organizational change. In addition to this, we intend to explore what happens with a company’s moral brand, culture, and identity, when going through these kinds of changes. LÄS MER
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