Sökning: "Ragnhild Henriksson"

Hittade 1 uppsats innehållade orden Ragnhild Henriksson.

  1. 1. Moral Branding - The role of a moral brand in a context of organizational culture, identity & change

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Ragnhild Falkenhaug; Rebecca Henriksson; Emelie Nyman; [2015]
    Nyckelord :Organizational Change; Moral Brand; Organizational Culture; Identity; Corporate Branding; Rebranding; Business and Economics;

    Sammanfattning : Purpose: To gain an understanding of how organizational culture and identity are seen as interrelated with a moral brand, by investigating a company that is going through an organizational change. In addition to this, we intend to explore what happens with a company’s moral brand, culture, and identity, when going through these kinds of changes. LÄS MER