Sökning: "Rahel Jonsson Brajim"

Hittade 1 uppsats innehållade orden Rahel Jonsson Brajim.

1. 1. Consumer-generated Advertising on YouTube : A quantitative study examining the effects of endorser credibility and coupon proneness on brands

   Uppsats för yrkesexamina på avancerad nivå, Umeå universitet/Företagsekonomi

   Författare :Rahel Jonsson Brajim; Tina Romanov; [2016]
   Nyckelord :;

   Sammanfattning : Consumer-generated advertising on YouTube is a developing phenomenon that in the last years has grown exponentially. Recent research by Holt (2016) suggests that well-known content creators on YouTube have a large impact on brands, so great that regular firms are unable to compete with these well-known content creators. LÄS MER