Sökning: "Rakel Sieradzki"

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  1. 1. The key factors in meeting the evolving customer values in Swedish retail, an omni-channel perspective

    Master-uppsats, Lunds universitet/Innovation

    Författare :Rakel Sieradzki; Elsa Sollbe; [2020]
    Nyckelord :Omni-channel; Swedish retail; Internet of Things; Customer value; Value-driven; Technology and Engineering;

    Sammanfattning : The retail industry is in an ongoing transformation with new customer behaviors. In an omni-channel environment, multiple channels are integrated and the customer has a more central role within retail. LÄS MER