Sökning: "Ralf Sjöberg"
Hittade 1 uppsats innehållade orden Ralf Sjöberg.
1. När kundklubben tappar i lojalitet : En studie av MQ’s kundklubbmedlemmars bristande lojalitet
Kandidat-uppsats, Högskolan i Borås/Institutionen TextilhögskolanSammanfattning : There is now a trend to move closer to the customer in the form of long-term and lastingrelationships. The market today is characterized by growing competition with new playersconstantly arising. In order to gain competitive advantage with the increasingly challengingmarket, companies require to place the customer in the centre. LÄS MER
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