Sökning: "Ralf Sjöberg"

Hittade 1 uppsats innehållade orden Ralf Sjöberg.

  1. 1. När kundklubben tappar i lojalitet : En studie av MQ’s kundklubbmedlemmars bristande lojalitet

    Kandidat-uppsats, Högskolan i Borås/Institutionen Textilhögskolan

    Författare :Therése Silverplats; Anna-Paula Sjöberg; [2009]
    Nyckelord :mq; customer club; customer loyalty; customer proximity; customer relationship; value adding;

    Sammanfattning : There is now a trend to move closer to the customer in the form of long-term and lastingrelationships. The market today is characterized by growing competition with new playersconstantly arising. In order to gain competitive advantage with the increasingly challengingmarket, companies require to place the customer in the centre. LÄS MER