Sökning: "Ralph Lindskog"

Hittade 1 uppsats innehållade orden Ralph Lindskog.

  1. 1. Laws of attraction: Personality, trust and affect in corporate images

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Elias Lindskog; Ralph Segervik; [2014]
    Nyckelord :corporate identity; brand personality; brand trust; brand affect; employer branding;

    Sammanfattning : With steadily increasing competition on the talent acquisition market and a contemporary normative surge of management control in organizations, still recruitment practices are based on easily measurable methods of selection. In the light of this background, attitudes to future employers based on communicated corporate identities are examined. LÄS MER