Sökning: "Ramin Wide"
Hittade 1 uppsats innehållade orden Ramin Wide.
1. Aligning Brand Identity with Brand Image : An evaluation of a proposed method
Kandidat-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : Branding and the management of brands has become a highly prioritized aspect for com-panies to maintain lasting competitive advantage and to provide meaning to consumption. Therefore companies have adopted an inside-out approach in order to manage their brand. LÄS MER
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