Sökning: "Randomly offered"

Visar resultat 1 - 5 av 16 uppsatser innehållade orden Randomly offered.

  1. 1. Reducing Waste, Building Brand: A Quantitative Study of the Impact of Second-Hand Clothing on Brand Attitude in Online Retail

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Författare :Ebba Österlund; Sofia Lindborg; [2023]
    Nyckelord :Sustainable consumption; Second-hand clothing; Signaling theory; Brand attitude; Online retail stores;

    Sammanfattning : Consumers' growing awareness of the environmental impact of their consumption behaviors has resulted in an increased demand for sustainable and eco-friendly brands. Swedish online retailers have responded by offering second-hand clothing on their websites. LÄS MER

  3. 2. Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Katie Fajer; Lisa Alm; Amanda Gerth; [2023]
    Nyckelord :Second-hand luxury e-commerce; Blockchain technology; Authentication; Perceived Risk; Theory of Planned Behaviour; Consumer Behaviour.; Business and Economics;

    Sammanfattning : Title: Building Blocks for a Better Buyer Experience: Consumer Perceptions of Blockchain Authentication Methods in Second-Hand Luxury E-Commerce Date of the Seminar: 2nd of June, 2023 Course: BUSN39: Degree Project in Global Marketing Authors: Lisa Alm, Amanda Gerth & Katie Fajer Supervisor: Burak Tunca Keywords: Second-hand luxury e-commerce, Blockchain technology, Authentication, Perceived Risk, Theory of Planned Behaviour, Consumer Behaviour. Thesis Purpose: To explore consumer perspectives towards the implementation blockchain technology as a service offered within the authentication of second-hand vintage luxury e-commerce Methodology: This quantitative research study utilises an independent sample t-test to compare Perceived Risk, Attitudes, Perceived Behavioural Control, Subjective Norms, and Purchase Intention in regard to authentication method surveyed. LÄS MER

  4. 3. Trender bland Sydveds leverantörers efterfrågan av skogliga tjänster

    Kandidat-uppsats, SLU/School for Forest Management

    Författare :Göran Mathiasson; [2022]
    Nyckelord :service; digitalisera; enkätundersökning;

    Sammanfattning : För ett skogsbolag med kontexten virkesköpande bolag utan industrier och egen skog, är virkesköp grundläggande för hela verksamheten. Sydved har en sådan kontext, med en försörjning som i huvudsak kommer från lokala köp från privata leverantörer. LÄS MER

  5. 4. Evaluation of the decision-making process for credit decisions at Preem AB

    Kandidat-uppsats, KTH/Matematisk statistik

    Författare :Annie Holgersson; Theresa Döös; [2022]
    Nyckelord :credit; applied mathematics; statistics; logistic regression; kredit; tillämpad matematik; statistik; logistisk regression;

    Sammanfattning : The purpose of the following bachelor thesis report within mathematical statistics was to evaluate the decision making process at the credit department at Preem AB. The study used a logistic regression model to find a relationship between the probability of an application for credit being accepted and some quantitative and categorical factors about the applicant. LÄS MER

  7. 5. How does social media marketing affect mobile game companies’ brand equity in China?

    Kandidat-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Lingyu Ye; Mingze Gao; [2020]
    Nyckelord :Social media marketing; Brand equity; Mobile gaming; Chinese consumer market;

    Sammanfattning : Background: The widespread use of social media has offered brands a great opportunity to engage with their customers and promote sales. In China’s mobile gaming market, the huge user base of social media marketing provides companies with an excellent opportunity to develop their brand image and cultivate further awareness. LÄS MER