Sökning: "Rasmey Heang"

Hittade 5 uppsatser innehållade orden Rasmey Heang.

  1. 1. Driving Factors for Building BusinessNetwork in SMEs : A Comparative Case Study of Cambodia and Finland

    Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Rasmey Heang; Sauli Haikarainen; [2018]
    Nyckelord :;

    Sammanfattning : Authors have identified that there are a number of researches concerning on only individualdriving factor of the business network in the SME, mostly done in a single context. Apartfrom that, there is also a lack of researches focusing on the comparison of the businessnetwork‘s driving factors, especially for SMEs. LÄS MER

  3. 2. BOOK REVIEW: THE USE OF MARKET INTELLIGENCEIN COMPETITIVE ANALYSIS

    L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Rasmey Heang; [2017]
    Nyckelord :;

    Sammanfattning : Most of managers are concerning on the practical work of making a good strategic planning for their company, but they pay a little attention in theories where it is helpful for them to build the insights of competitive analysis. This paper aims to provide managers with understanding the insight of market intelligence and how market intelligence will be used in building the competitive analysis through industry analysis, company analysis, competitor analysis, business intelligence, and marketing intelligence. LÄS MER

  4. 3. THE NEEDS AND CHALLENGES OF ADOPTING BUSINESS INTELLIGENCE FOR SMALL AND MEDIUM-SIZED ENTERPRISE (SME)

    L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Rasmey Heang; [2017]
    Nyckelord :Business Intelligence; SME; KANO Model;

    Sammanfattning : Nowadays, managing business performance is becoming a relatively difficult and complex process for managers since it is undertaking major change both in research and practice. With the growing global interest in Business intelligence (BI), it has also been identified as an important role for small and medium-sized enterprises (SMEs) to satisfy their customer’s needs by analyzing through BI system. LÄS MER

  5. 4. LITERATURE REVIEW OF BUSINESS INTELLIGENCE

    L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Rasmey Heang; [2017]
    Nyckelord :Business Intelligence; BI Capabilities; BI Architectures; Enabling Factors;

    Sammanfattning : Due to the rapid growth of new technologies, the Business Intelligence (BI) market is growing as well that forces the corporations to adopt their offerings to the needs of the customer. Adoption of Business Intelligence system has become one of the most important technological and organizational innovations in modern organization that promote knowledge diffusion, and cornerstone of business decision making processes. LÄS MER

  7. 5. APPLYING THE VALUE GRID MODEL IN AIRLINE INDUSTRY : A CASE STUDY OF SCANDINAVIAN AIRLINES (SAS)

    L3-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Rasmey Heang; [2017]
    Nyckelord :Value Chain; Value Network; Value Grid; Airline Industry;

    Sammanfattning : The concept of a value chain has assumed a dominant position in the strategic analysis of industries. However, the concept of linear value chain has recently become unsuitable as a tool to analyze some industries and to uncover many sources of value. LÄS MER