Sökning: "Rasmus Schaffert"

Hittade 1 uppsats innehållade orden Rasmus Schaffert.

  1. 1. RFID in the FMCG Market

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Rasmus Schaffert; Joakim Askling; [2019]
    Nyckelord :RFID; FMCG; Technology; Behaviour; Consumer;

    Sammanfattning : As a result of digitalization, the food industry, along with the rest of the retail industry, faces many new challenges. With increased customer demand for sales and seamless experience through digital channels, larger companies, with a traditional store concept, need to adjust their business concept accordingly. LÄS MER